Video is the way consumers are absorbing content on the internet and your business should be primed to take advantage of the opportunity that video provides. Statistics show that viewers will stay engaged longer with video than with reading and are more likely to convert to leads after viewing a video. This is because video allows your company to communicate to your customer base in a simple but effective way.

Video has the power to increase website traffic — video users get 41% more web traffic from search than non-users.