Instructional videos don’t just make for great content but also support a product, service, or have an educational goal of teaching a skill or knowledge. in relaying important information. They help relay the important information of how things work through a visual medium that gets your points across. Training or Instructional videos could be used for: Introducing new products and services, demonstrating a new system or software, onboarding, continuous professional development, improving customer service skills, or building company culture.